Jennifer O'Brien from CMO outlines the 4-point plan presented by Nick Manning, Chief Strategy Office from Ebiquity UK delivered at the recent AANA Media Challenge event held in late March. Published 28th March 2017.
The 4-point plan needed to address media supply chain chaos
Ebiquity's chief strategy officer shines a light on the murky media practices and programmatic trends reducing advertising effectiveness, stifling ROI, and artificially distorting media markets, but says there is a way to overcome them.
Date: 08 May 2017
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