IAB UK's Jon Mew talks about digital advertising

AMAA

In this opinion piece published by The Drum UK on 30th March 2017 Jon Mew the recently appointed Chief Executive Officer gives his view on the challenges to digital advertising and how he believes its reputation can be restored.

IAB's Jon Mew: Digital is still the smartest way to reach and wow people but only if we all step up.

Date: 08 May 2017