Benefits: Advertising Agencies

Your clients trust you to make informative and risk free decisions that directly affect their budget, brands and your relationship with them. Buying audited media means you can rest assured you are getting the circulation and distribution you paid for, minimising the risk of misdirected campaigns. Furthermore, with the growing amount of media scammers operating in Australia, there has never been a better time to highlight the importance of only buying space in audited media.


Through the Print Audit Service, agencies and advertisers will gain:

  • Access to two years of historic data (standard access) and trend reporting via our simple to use eData system

  • Have your voice heard on media auditing, accountability and protection of vital advertising spend

  • Gain access to like-minded publishers and make safe media purchasing deal

  • Stay informed, in an ever-changing media environment, on issues directly affecting your clients advertising spend, performance and your media buying decisions

Through the Audited Media's Web Audit Service, agencies and advertisers will gain:

  • Numbers You Can Trust – The AMAA’s consistent data collection methods and reporting procedures (endorsed by the MFA) provide credible and comparable website figures.

  • No Extra Cost – Audited figures are reported to advertisers and agencies as a part of their Audited Media membership and Nielsen subscriptions.

  • Understand Print circulation and Online traffic – Gain more insights and compare print circulation and online traffic data through the AMAA's eData portal.

  • Greater Accountability – Web traffic data will be held to a new standard through 360° auditing and adherence to policies and guidelines created in consultation with industry bodies such as the MFA, IAB and IFABC.

  • Data About Niche Sites – The AMAA's Web Audit service provides a deeper view of the niche tastes of the Australian online audience.

  • Participate In The Process - As a valued Audited Media member, you can participate in the standard setting process.

Whether your clients' annual advertising budget is a little or a lot you want every dollar to count and only audited data can deliver that guarantee.

The Audited Media Association of Australia (AMAA) supplies you with the unbiased, verified information you need to make better-informed media buying decisions.

Are you interested in access to verified media data for magazines, newspapers, digital publications, websites and events?

If yes, then the AMAA is the industry body for you. Contact the CEO for further information about the opportunity to be part of the drive for greater accountability and transparency.