History

The Audited Media Association of Australia (AMAA) has been at the forefront of media measurement in Australia for over 80 years. Relive the organisation's achievements with this timeline.

1932

ABC launches in the same year as the Australian Broadcasting Commission (as it was then known) goes to air for the first time. Sydney Harbour Bridge opens.

1957

CAB distribution audits commence. Jorn Utzon's Opera House design wins competition. Slim Dusty's “Pub With No Beer” goes gold.

1994

ABC adopts calendar year reporting. Alexander Downer becomes leader of the opposition. Australia adopts eight-digit phone numbers.

1995

Exhibition audit service launched. John Howard becomes leader of the opposition. Telecom Australia rebrands as “Telstra”

2002

Email newsletter auditing service launched. Steven Bradbury wins Australia's first Winter Olympic Gamesgold medal in 1,000m men's short track speed skating.  Kath & Kim debuts.

2005

CAB digital edition reporting introduced. Andrew McGahan's novel The White Earth wins the Miles Franklin Award.

2006

ABC quarterly reporting with comprehensive breakdown of sales by type introduced. WorkChoices enacted. Kevin Rudd becomes leader of the opposition.

2009

New CAB print audits debut, featuring additional reporting, breakdown of bulk distribution. Digital publication audits launch. Australia escapes the global financial crisis without entering a “technical recession.”

2011

ABC launches new Print Audit Rules & the CAB reviews the Exhibition Audit Reporting Standard and relaunches updated standards & pricing. Google launches Google+.

2012

ABC launches new Digital Audit Rules. The 2012 Summer Olympics open in London; more than 10,000 athletes from 205 countries participate in the Games.

2013

ABC and CAB members vote to form the Audited Media Association of Australia (AMAA), one unified organisation looking after the interests of media providers, agencies and advertisers. Pope Benedict XVI announces his retirement, becoming the first pope to do so since 1415.

2015

New CAB ePublication auditing successfully launched, allowing free and controlled publications to report on unique readers of digital editions. USA legalises same sex marriage.

2016

Multi-Platform Report available to publishers with more than one audit service to showcase reach across multi channels in a single report.