There are plenty of questions a marketer should ask before booking an ad. Some of the most obvious are questions like ‘who reads the magazine?’, ‘what features do you have?’ and of course ‘how much will it cost me to advertise?’. But there is one question even more important, and it should be the first question you ask; “Is your magazine circulation independently audited?”

We all like to think our website is attracting the right visitors and those visitors are viewing the essentials on our site BUT do we really know? Back up your claims with the AMAA's audited website measurement service - verified and industry credible data.

Sue Pemberton, the 'voice' of the AMAA marks 25 years of service with the organisation and its forerunners in January 2015.

AMAA members can now showcase their email newsletter distribution with the updated Email Newsletter Audit.  Reporting opt-in recipients, with flexible audit periods and a more streamlined process its the ideal audit to demonstrate engagement for your masthead.

AMAA has added four new sites to its roster of audited members with the addition of motoring specialist publisher CarAdvice.com.au, real-estate professionals resource site EliteAgent.com.au; and Musicfeeds.com.au and bubhub.com.au from Evolve Media Australia who will also be setting up more sites to report in the coming months.