Publishers are increasingly turning to events to add value for readers and increase revenue through sponsorship. An essential part of a B2B events success is the ability to accurately measure event attendance.

There are plenty of questions a marketer should ask before booking an ad. Some of the most obvious are questions like ‘who reads the magazine?’, ‘what features do you have?’ and of course ‘how much will it cost me to advertise?’. But there is one question even more important, and it should be the first question you ask; “Is your magazine circulation independently audited?”

AMAA knows that digital is of growing importance to our CAB publication's content and distribution strategies. More than ever we are seeing digital (or ePublications) entering the market to complement their print versions. With this expansion, Publishers are able to increase their reach to audiences and increase value to advertisers.

AMAA has strengthened its member services team with the appointment of Blake Mason to the role of Sales and Marketing Manager.

Blake’s role will focus on the AMAA’s suite of media verification services and delivering value to our members through the benefits and ROI that the services deliver to their businesses.

Josanne Ryan, formerly Marketing and Strategy Director of News Community Media at News Corp Australia has been appointed Chief Executive Officer at the Audited Media Association (AMAA), the key media industry audit body.