Working Committee - the heart and soul of the AMAA


Find out more about the Working Committees that are the heart and soul of the body, ensuring the measurement metrics and audit practices delivered by the AMAA serve the advertisers, media buyers and media providers that form your industry body.

As a member-owned industry body, the AMAA is governed by its members, people like you with a passion for accountability, integrity and the level playing field of industry agreed metrics.

Each newsletter we will bring you up to date with the work of one of the committees – this edition it's the Digital Working Committee.

Chaired by Ricky Chanana, National Digital & Trading Director for Maxus Global, the committee, which meets 6 -8 times a year, includes representatives from the AMAA’s advertisers, media buyers and audited website members.

The committee is responsible for the metrics and measurement for the AMAA’s audited website measurement and other digital offerings with a focus on expanding the reach of the new audited website service, engaging our members through education and information on important measurement topics such as viewability and brand safety, and working with other committees and members on the introduction of new reporting metrics such as CAB’s Digital Version reporting.

If you’d like to know more about the Digital Working Committee and how you can be involved, please contact Heather Craven on 02 8912 6001 or by email -

Next issue we’ll report on the work of the ABC Working Committee and the CAB Working Committee, the powerhouses behind our audited print metrics.

The five Working Committees include: the ABC Working Committee, CAB Working Committee, Digital Working Committee, Exhibitions Working Committee and Innovation Committee.

Date: 01 Jul 2014

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