AMAA expands digital expertise


The AMAA has appointed leading adtech advocate Vicki Lyon as their Chief Digital Officer to lead the evolution of the AMAA’s digital services to support the industry. 

Vicki has a proven track record in building and expanding advertising technology companies in the region. She has previously been with Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, as its director for ad tech in Asia-Pacific and Japan. Prior to that she was the chief commercial officer for Site Tour, where she helped bridge the gap between programmatic buying and outdoor advertising in Australia, the vice president of ad-tech solutions for Telstra and was the managing director for SpotX in Australia. Vicki also launched Tribal Fusion one of the first international ad-networks in Australia.


Vicki is a passionate advocate for the adtech industry who will be working with the AMAA team to focus on developing services that extend the AMAA mandate to increase trust, accountability and transparency across the digital ad trading ecosystem.


CEO Josanne Ryan remarked, ‘The opaque digital trading ecosystem, brand safety and ad fraud are industry issues that we are all aware need more attention. With the AANA, IAB and MFA forming a working group late last year, to review best practice solutions in these areas, the AMAA is now resourced to support this important initiative through the development of services based on overseas models. Vicki brings to the AMAA the perfect blend of experience from across the digital landscape having worked with digital media companies, ad tech providers, ad agencies and emerging technologies.’

Vicki’s arrival strengthens the AMAA’s digital capability; she will work with Simon Rumble, the AMAA’s Digital Consultant and the AMAA team on projects that support members and the wider industry.

Vicki commented ‘This is an exciting opportunity to work with a much respected industry body, its members and the wider industry at what is an important time in the industry, with the growing awareness and focus on transparency, brand safety and ad fraud. By working with other industry bodies and the wider Digital community we hope to align our market with what other global markets are doing to help drive awareness and hopefully do our part in combating these issues ‘

Date: 01 Feb 2018

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